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CNN高级编辑兼资深撰稿艾莉森·莫罗
本文作者艾莉森·莫罗曾在《华尔街日报》工作近十年，历任国际新闻主编和亚洲新闻主编，2020年加入CNN,曾任数字部门高级社交出版主管，管理 CNN 官方账号的内容运营。以敢于挑战权威、剖析复杂政策著称。她在2025年9月23日发表在CNN上的分析文章称，围绕抖音美国版（TikTok）的极其愚蠢争斗，似乎正走向一个与其“般配”的愚蠢结局。主要内容如下：
一、截至9月22日的已知的最新进展和信息
白宫正促成一项协议，计划将TikTok（或至少其美国版本）从中国母公司字节跳动剥离，并移交美国资本控股。
谁将持有TikTok在美国的资产？目前已知，已为TikTok提供美国境内云存储服务的甲骨文公司将入股，并掌控字节跳动移交的核心算法副本。其他潜在投资者包括私募股权公司银湖资本、科技投资公司安德森·霍洛维茨，以及默多克旗下的福克斯公司。
其中的关联显而易见：甲骨文由特朗普的盟友、亿万富豪拉里·埃里森创立，过去十年由另一位特朗普盟友萨弗拉·卡茨掌管（她于本周一刚刚卸任）；马克·安德森是安德森·霍洛维茨公司的联合创始人和硅谷“让美国再次伟大”运动的代表人物；以保守立场闻名的默多克家族拥有多家右翼媒体，其中包括福克斯新闻。
据一位白宫高级官员透露，根据协议，甲骨文将与政府合作监控美国版TikTok的算法，以“确保内容不受不当操纵或监控”。
关键背景：这一切的起因是，2024年4月，前总统乔·拜登推动美国议员通过了一项两党法案，以多为假设性的国家安全担忧为由，强制要求TikTok这款视频分享应用要么出售、要么被封禁。最高法院于2025年1月维持了该禁令，而特朗普在与中方谈判期间，多次延长了执行禁令或完成出售的90天期限。
总而言之：又一款超级热门社交媒体应用被右翼势力掌控的可能性，已呈指数级上升。
TikTok的美国买家：美国亿万富翁埃里森、戴尔和老默多克
二、目前仍有哪些未知细节？
—是还有哪些投资者参与？他们将投入多少资金？二是用户是否需要下载新的应用程序？ 若美国控股的TikTok想正常运营，这些问题的答案至关重要。
美国用户抗议美国政府和国会禁止TikTok
三、用户和专业人士为何不看好特朗普主导的这一交易？
在TikTok拥有62.6万粉丝的喜剧演员亚历克斯·法尔科内表示：“目前来看，这笔交易还只是尚未落地的计划，但显然这事儿听起来不乐观。TikTok是一个精密平衡的生态系统，要是他们粗暴介入，可能一夜之间就会毁掉这里的所有活力。”
TikTok的潜在美国买家若想从中盈利，就必须留住美国境内1.7亿热爱刷视频的用户。但目前已公布的投资者在社交媒体领域的经验参差不齐：甲骨文并非面向消费者的科技公司，尽管它与TikTok有长期合作（负责托管数据）；默多克旗下的新闻集团主要持有传统电视和报纸资产。该集团曾在2005年收购早期社交媒体平台聚友网，却在2011年亏本出售；银湖资本是推特（现更名为X）的早期投资者，安德森·霍洛维茨则投资过脸书、照片墙和拼趣等社交媒体平台。
过去，所有权变更确实对部分社交媒体平台造成了伤害。埃隆·马斯克收购推特后，大幅裁员、拆除内容审核机制，甚至默许新纳粹网络喷子入驻平台，导致用户和广告商纷纷逃离。
电子市场研究公司首席分析师贾斯敏·恩伯格9月22日指出： “尽管目前仍属推测，但我们有可能会看到类似的局面再次上演。”
需要明确的是，马斯克收购推特主要用的是个人资金，无需对股东负责，因此即便他“烧钱”也无关紧要。但TikTok这笔交易必须考虑投资者的董事会成员。他们肩负信托责任，需确保无人能将TikTok这样的高价资产，变成某种右翼宣传扩音器。
但TikTok即将成为又一个被纳入“让美国再次伟大”阵营媒体版图的庞大社交媒体平台。特朗普政府在过去一年里，先后起诉了《美国广播公司》、《哥伦比亚广播公司》、《纽约时报》和《华尔街日报》，其政府及其企业支持者对控制大众媒体的渴望，几乎毫不掩饰。近期著名脱口秀主持人吉米·金梅尔因在节目发表讽刺特朗普总统和右翼的言论，导致其节目被禁播就是最新的证明。
尽管特朗普将2024年共和党青年选票的激增归功于TikTok，但该平台的用户群体大多是年轻人，且倾向左翼。若右翼势力真的掌控了TikTok，很可能会重演推特的悲剧，大量TikTok用户或将迅速逃离。
依赖TikTok获取收入的内容创作者，已有一年多时间为他们喜欢的平台“可能终结”做准备，许多人已在TikTok的竞争对手平台如照片墙知视频（Instagram Reels）、油管，甚至小红书等其他中国社交应用上积累粉丝。今年早些时候TikTok短暂下线时，这些平台的流量均出现了激增。
即便核心用户流失，TikTok也不会被“允许消亡”。它会变成一个避风港：任何人或任何机器人都能在这里制造“流量诱饵”和“人工智能垃圾内容”，就像如今充斥脸书和X平台的那些内容一样。
TikTok won’t be banished. Its fate could be much worse. Analysis by Allison Morrow on CNN. September 23, 2025.
We’re approaching what appears to be an appropriately dumb ending to an inordinately dumb fight over TikTok.
Dumb is a harsh word, and I mean it deeply. The dumbest part: The Trump administration’s brokered solution to keep the app in the United States risks turning it into yet another once-great social media platform.
Here’s the latest, as of Monday:
The White House is brokering a deal for TikTok (or at least, a version of it) to be cleaved off from its Chinese parent company, Bytedance, and transferred to American ownership.
Who would own the US assets? So far, we know that Oracle, which already provides cloud storage in the US for TikTok, would take a stake and control a copy of the all-important algorithm Bytedance hands over. Other investors potentially include private equity firm Silver Lake, tech investing firm Andreesen Horowitz and the Murdoch-owned Fox Corp.
You don’t have to squint too hard to catch a theme here: Oracle was founded by Trump ally and mega-billionaire Larry Ellison, and it has been run for the past decade by another Trump ally, Safra Catz, who just stepped down Monday. Marc Andreesen is the MAGA face of Silicon Valley. The famously conservative Murdoch family owns a number of right-wing media outlets, including Fox News.
Under the deal, Oracle would, in cooperation with the government, monitor the US algorithm to “ensure content is free from improper manipulation or surveillance,” according to a senior White House official.
Key background: All of this is happening because former President Joe Biden passed a bipartisan bill US lawmakers passed, forcing the sale or ban of the video-sharing app in April of 2024, based on largely hypothetical national security concerns. The Supreme Court upheld the ban in January, and Trump has repeatedly extended the 90-day deadline for the ban or sale to take place while he negotiated a deal with Beijing.
In sum: Chances for yet another right-wing takeover of a super popular social media app just went up exponentially.
There is still a lot we don’t know, including:
— What other investors are involved and how much are they shelling out?
— Will users have to download a new app?
The answers to those questions will be crucial if the American-owned TikTok is going to, like, work.
“For now, the deal is vaporware,” Alex Falcone, a comedian with more than 626,000 followers on TikTok, told me. “But obviously it doesn’t sound promising … TikTok is a finely balanced ecosystem, so if they come galumphing into it, they’ll kill all life in it overnight.”
TikTok’s new owners need to retain its 170 million scroll-happy users in the US if they intend to make money on it. And the investors named so far have mixed experience in social media. Oracle isn’t a consumer-facing tech company, though it has a longstanding relationship with TikTok, hosting its data. Murdoch’s News Corp. primarily owns legacy TV and and newspaper properties — it bought the early social media site MySpace in 2005, only to sell it at a loss in 2011. Silver Lake was an early Twitter investor, and Andreesen Horowitz invested in Facebook, Instagram and Pinterest, among others.
A shift in ownership has certainly hurt some platforms in the past. When Elon Musk bought Twitter, he gutted the place, tore down the guardrails and welcomed neo-Nazi trolls to the platform, prompting users and advertisers to flee.
“While still speculative, we could see similar dynamics play out again,” Emarketer principal analyst Jasmine Enberg noted in an email Monday.
To be sure, Musk spent mostly his own money on Twitter and wasn’t accountable to shareholders, so it didn’t matter if he was lighting the money on fire. The TikTok deal would have to contend with the investors’ corporate board members, who have a fiduciary duty to ensure no one can take a pricey asset like TikTok and turn it into some kind of right-wing megaphone.
But TikTok is yet another massive audience that is about to spin closer to the MAGA-aligned media orbit. The Trump administration — which in just the past year has sued ABC, CBS, the New York Times, and the Wall Street Journal — and its corporate cheerleaders aren’t exactly hiding their desire to control mass media. (Just ask Jimmy Kimmel.)
Although Trump credits TikTok for a surge in Republican youth votes in 2024, TikTok’s users are mostly young and left-leaning. If a right-wing takeover of TikTok takes place, we could be in for a repeat of the Twitter saga, and a large number of TikTok users would likely rush the exits.
Content creators who rely on income from the app have had more than a year to prepare for its end, and many have been building up their follower bases on rival platforms like Reels, YouTube and even other Chinese-owned apps like Rednote — all of which saw traffic surge when TikTok briefly went offline earlier this year.
TikTok won’t be allowed to die if its core user base moves on. It’ll become a refuge for anyone, or any bot, to gin up the kind of engagement-bait and AI slop that now dominates Facebook and X.
